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Home» Agenda

Agenda

The outline agenda for a full one-day marketing workshop is detailed below to give you an idea of subjects that will be covered. The agenda can be adapted according to individual delegate requirements at each workshop.

Marketing In One Day Workshop Agenda

10.00 a.m. Introduction to workshop
Planning and objective setting
SWOT analysis
Setting objectives
Target market identification and segmentation
Market research
USPs and messaging
Setting budgets
Morning break
Marketing strategies and tactics
The marketing mix
Internet: websites, SEO, search marketing
Social media introduction
 Lunch break
Marketing strategies and tactics, cont.
Using social media:
Facebook
Twitter
LinkedIn
YouTube
Pinterest, etc.
Afternoon break
Marketing strategies and tactics, cont.
Content marketing: blogs, forums, white papers, webinars
Email marketing
Public relations (PR)
Advertising
Direct mail
Exhibitions and events
Literature
Internal marketing

Evaluation

Monitoring, analysis and ROI
5.00 p.m. Finish

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