The outline agenda for the workshop is detailed below to give you an idea of subjects that will be covered. The agenda may be adapted slightly according to individual delegate requirements at each workshop.
Workshop agenda
| 10.00 a.m. | Introduction to workshop | |
| Planning and objective setting SWOT analysis Setting objectives Target market identification and segmentation Market research USPs and messaging Setting budgets |
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| Morning break | ||
| Marketing strategies and tactics The marketing mix Internet: websites, SEO, search marketing Social media introduction |
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| Lunch break | ||
| Marketing strategies and tactics, cont. Using social media: YouTube Pinterest, etc. |
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| Afternoon break | ||
| Marketing strategies and tactics, cont. Content marketing: blogs, forums, white papers, webinars Email marketing Public relations (PR) Advertising Direct mail Exhibitions and events Literature Internal marketing Evaluation Monitoring, analysis and ROI |
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| 5.00 p.m. | Finish |