Hello. And welcome to you. (Especially if you’ve come over from my Kerrmunications blog).
You may not know it, but blogging drives traffic to your website. My blog for my consultancy website attracts a large number of visitors. But I don’t really need to promote that business as I typically only work for four or five clients at a time, and I’m lucky enough to get referrals and repeat business, meaning I don’t need to find new clients all the time.
However, this other business of mine – marketing training for small businesses, startups, freelancers and the self-employed – by its very nature attracts people who will only ever use it once. Some people do refer me – which is great – but by and large, I need to attract new custom all the time.
This business has been going since 2009, and until now I’ve usually successfully run about two or three workshops a year. I’ve now decided to try to up that rate a bit, so an increased level of enquiries and bookings will be needed. So, I have added a blog to the website.
Blogs bring in new visitors. According to US inbound marketing firm Hubspot, companies that blog 15 or more times a month get five times more traffic than companies that don’t blog at all. And it’s the small businesses that tend to see the largest traffic growth when they publish more articles.
So I’m taking the advice that I regularly give out during my marketing workshops, and I’m going to get blogging!
Image purchased from: © OJO Images